Phil Brotherton, VP of Enterprise Software Ecosystem, NetApp
The corporate mandate to do more with less is pervasive in
today’s world of Big Data. Businesses are looking to change the way they
deliver and manage IT services and applications with on-demand private cloud
solutions. And the question everyone wants answered is: how do you go faster,
but spend less at the same time?
NetApp has addressed this demand with a storage solution
that enables customers to move from virtualization to private cloud, while
effectively reducing the cost of delivering IT services and applications. “In terms of capacity, storage is typically
doubling every year for most customers,” said Phil Brotherton, NetApp’s VP of
enterprise software ecosystem on cloud computing and storage management. “And
if you just keep letting it grow physically, it gets out of control.”
The rapid growth of data means businesses must focus on
developing efficient storage technologies while also working aggressively to
keep costs down. As Brotherton explained, moving from physical storage to a virtual
approach can significantly reduce the amount of time required to complete IT-related
tasks. “Because you’re using virtualized technologies, you get a lot more
resource utilization from the servers and the storage,” he said. “It’s very
business centric, and it’s cost centric too.”
NetApp was recently presented with the 2012 Microsoft
Private Cloud Partner of the Year Award for demonstrating excellence in
innovation and implementation of customer solutions based on Microsoft
technology. In the NetApp case, ‘private cloud’ refers to providing virtualized
storage infrastructure to support applications. Brotherton added that this lets
businesses quickly provision applications, and ultimately improve business
value through increased agility.
