One road to market is to produce goods or services of a highly specialized nature targeted at a specific use case or market. Another road involves positioning as the vendor destination of choice by through offer of a broad solution set aimed at addressing user needs across the organization. But how are these two approaches reconciled? How do you marry a high degree of specialization with broad cross organizational functionality, particularly in an IT environment marketed by accelerated innovation? IBM has an answer – and one that offers to simplify IT deployment and operation to boot.
PureApplication Systems, the crowning glory of PureSystems
, is the application component of IBM’s expert integrated system, a package that comprises server, storage and networking capability and the middleware required for rapid deployment (within four hours
) of high server density infrastructure, as well as user applications. PureApplication Systems is based on “patterns of expertise,” software built on technology and industry expertise that enables the system to automatically manage infrastructure provisioning, configuration, upgrades and other application requirements. Through PureApplication System, customers can take advantage of this “operational know-how” in three different system “packages”: IBM Patterns based on IBM expertise for daily infrastructure management tasks; Customer Patterns built by client IT departments for proprietary applications that can be quickly deployed in new regions or markets; and ISV Patterns developed through partnerships with independent software vendors for the rapid consumption of certified PureSystems Ready applications via a new online catalogue, PureCentre.