With the release of Creative Cloud Adobe is taking its Creative Suite products in a different direction: a subscription model. Adobe Creative Suite users who decide to sign up for the new Creative Cloud service will get access to nearly every Adobe product instead of being limited to only the ones they have purchased. The upside could be tremendous for those that take advantage, granting users access to the full breadth of Adobe's products.
Adobe has taken a different direction to its products lately, focusing the company around two areas: digital media around the content creation space and digital marketing. Heidi Voltmer, director, Product Marketing at Adobe Systems, said the company was hearing from customers that those were the key areas for them: creating the content, and then publishing and measuring it.
“With that we wanted to bring out the Creative Cloud, to not just give our customers content creation tools but also content publishing services and other products,” she said.
For customers, the biggest change will now be whether they want to pay up front for the software or pay a monthly subscription fee to Adobe for the use of Creative Cloud. It still makes sense for many customers who use only Photoshop or one particular Adobe product to purchase or upgrade their single license, but those who take advantage of the larger Adobe product ecosystem, would benefit from access to the full range of product offerings.
Voltmer said Adobe is really looking to rethink the overall creative process with Creative Cloud, to bring all the key pieces of content creation, and digital publishing and marketing, together for customers in a single integrated experience. With the Creative Cloud, users are getting all the Creative Suite desktop tools included in Adobe’s Master Collection, along with 20 GBs of web storage (per user). Integrated web storage is a good add-on for subscribers but where users will find real differentiation is in the delivery of new features.